The Master’s Degree in Creative Thinking and Strategic Design of Cultural Projects, developed by the ADEMA School of Higher Artistic Education in collaboration with Es Baluard Museu d’Art Contemporani de Palma, trains professionals capable of conceiving, designing and managing cultural projects with a strategic vision and social impact.
The programme combines creative thinking, artistic research, and strategic design tools to develop innovative and sustainable cultural proposals. Through a hands-on approach, students work within the contemporary cultural ecosystem, integrating art, design, storytelling, and community engagement to generate projects with cultural and social relevance.
Learn by developing real projects in the cultural sector , creating innovative proposals from the idea to their implementation.
Make an impact on society through art , collaborating with organizations and working on real social challenges. Design solutions with tangible impact.
Active and participatory training , where the classroom becomes a space for debate, creativity and strategic thinking.
- Develop a creative and strategic mindset to design innovative cultural projects.
- Learn to create, manage and communicate cultural projects from start to finish.
- Understand the current cultural sector and identify new professional opportunities.
- Master strategic design tools and digital storytelling to connect with audiences.
- Work on real projects with cultural institutions and build your network of contacts.
- Apply creativity to social impact and sustainability with purpose-driven projects.
- It integrates art, culture, and innovation to transform realities from a critical perspective.
— Graduates and professionals in the artistic and cultural field.
— Creative profiles with a social conscience.
— Professionals from cultural, educational or creative institutions.
— Entrepreneurs and cultural agents.
— Multidisciplinary profiles that want to integrate into the cultural ecosystem from an innovative and strategic perspective.
The Cultural and Creative Sector in the 21st Century: Impact and Purpose. Measuring impact is a fundamental process for valuing the transformative capacity a sector can have within its environment. To date, culture and its constituent sectors have faced significant challenges in conducting comprehensive and aggregated measurements of their impact, which may have led to a lack of recognition of their relevance to our economy and society. This course will allow students to specialize in establishing verified and agreed-upon parameters that enable us to accurately measure the social impact of culture.
Design and Management of Cultural Projects. This course offers theoretical and practical training in designing, managing, and communicating cultural projects, covering everything from strategic planning and entrepreneurship to the management of institutions, events, and cultural programming.
Narrative Design and Digital Culture. Digital design is the present and future of design because it is heard, it moves, and it manifests itself in diverse ways. Understanding its possibilities, its usability principles, its history and references, and above all its communication and narrative potential is key to operating in the 21st century. It develops formulas for digital culture from a humanistic and multidisciplinary perspective, to delve deeper into concepts and discourses beyond the tools themselves.
Art and Design for Transformation. This course addresses art and design as strategic tools for understanding the present and building responsible futures, applying rigorous and creative thinking to develop innovative solutions in institutions, organizations, and social contexts.
Expanded Art and Creative Research. This course addresses contemporary art as a field of knowledge and research, integrating creative methodologies, critical thinking, and cultural engagement. Tools such as cultural mapping and autoethnography are explored, along with their ethical implications, to develop artistic projects with a research focus and impact on the current cultural context.
External academic internships. With the subject of external academic internships, students will have a direct experience in the professional environment of the cultural and creative sector, through their temporary incorporation in museums, art centers, foundations, festivals and other cultural institutions of the Balearic Islands.
Master’s thesis. Original individual work in which the student has to apply the set of knowledge learned and the skills acquired throughout the different subjects of the master’s programme.
— Management and direction of cultural projects in institutions and organizations.
— Curating and producing exhibitions in museums and art centers.
— Strategic cultural consulting for companies and administrations.
— Design and management of cultural events and festivals.
— Cultural communication and marketing, including digital environments.
— Development of own projects and cultural entrepreneurship.
1. Access
- Bachelor’s Degree in Higher Artistic Education.
- University degree or equivalent.
- Have another Master’s degree.
- Professional experience/Other prior training that must be accredited in the admission process.
To obtain the Master’s Degree, it is necessary to present proof of official qualification.
2. Admission
Check that you meet the entry requirements or are in the process of obtaining them for the next course.
- Registration: 12 May to 15 September 2026
3. Registration
1st round of admission: June 12 , confirmation of applications and sending of instructions to formalize enrollment.